The terms you see in Visitor Fast, in one sentence each.
- Pageview
- One load of a page, including client-side route changes in single-page apps.
- Event
- Any recorded action: a pageview, a custom goal such as signup, or a purchase.
- Visitor
- A unique person, identified by a random ID stored in the browser or by an identity you set.
- Session (visit)
- A group of events from one visitor without a 30-minute gap.
- Bounce rate
- The share of visits with only one pageview.
- Session time
- The time between the first and last event of a visit, averaged across visits.
- Referrer
- The page a visitor came from before landing on your site.
- Direct traffic
- Visits with no referrer, such as typed URLs, bookmarks and some apps.
- UTM parameters
- Link tags (utm_source, utm_medium, utm_campaign, utm_content, utm_term) that name the campaign behind a click.
- Goal
- A custom event you care about, such as signup_completed, with its conversion rate.
- Conversion rate
- Visitors who completed a goal divided by all visitors in the period.
- Funnel
- An ordered list of steps showing how many visitors reach each one and where they drop off.
- Revenue attribution
- Linking a verified payment to the visit and channel that brought the customer.
- First-touch attribution
- Crediting a payment to the source of the customer's first recorded visit.
- Revenue per visitor
- Attributed revenue divided by visitors, used to compare channels of different sizes.
- Server-side event
- An event sent from your backend through the API instead of the browser script.